Welcome to the knee squad resource hub
We're so grateful you're here.
Thank you for helping bring On Our Knees into the world. It means more than you know, and it is the kind of thing that has my soul soar with gratitude, my pussy sing arias, and my hot little ass shake with joy.
This is your Knee Squad headquarters — the place where you'll find everything you need to support this movement as it unfolds. We'll keep this page updated throughout the launch with weekly call recordings, meaningful action steps, promotional resources, important dates, and all the tools we're creating to help you spread the word with ease and enthusiasm.
You'll also find email copy in five flavors, so you can pick the angle that best fits your audience and your obsessions — along with text messages, Instagram captions, graphics, and other shareable assets. Use what inspires you, leave what doesn't, and know that every conversation, every post, every recommendation, and every pre-order helps this book find the women who have been waiting for it.
With so much love and pleasure,
wELCOME TO THE KNEE SQUAD RESOURCE HUB
We're so grateful you're here.
Thank you for helping bring On Our Knees into the world. It means more than you know, and it is the kind of thing that has my soul soar with gratitude, my pussy sing arias, and my hot little ass shake with joy.
This is your Knee Squad headquarters — the place where you'll find everything you need to support this movement as it unfolds. We'll keep this page updated throughout the launch with weekly call recordings, meaningful action steps, promotional resources, important dates, and all the tools we're creating to help you spread the word with ease and enthusiasm.
You'll also find email copy in five flavors, so you can pick the angle that best fits your audience and your obsessions — along with text messages, Instagram captions, graphics, and other shareable assets. Use what inspires you, leave what doesn't, and know that every conversation, every post, every recommendation, and every pre-order helps this book find the women who have been waiting for it.
With so much love and pleasure,
CALL RECORDINGS
Couldn't make a call? Want to revisit a favorite moment? Every Knee Squad gathering will be added here so you can catch up, take notes, and stay connected to the magic as we move through this launch together.
Your weekly missions
Each week, we'll share a handful of simple, joyful actions you can take to help bring On Our Knees into the world. None of them are complicated, but together, these small acts of generosity create extraordinary ripple effects. Choose what feels fun, complete what you can, and know that every step makes a difference.
Your advance reader copy
As a member of the Knee Squad, you have exclusive early access to On Our Knees before publication day. We know a few of you ran into hiccups accessing your copy through NetGalley, so we've made it simple. Click below to download your advance reader PDF and start reading.
Thank you for honoring the trust that comes with receiving an advance copy. We can't wait to hear what moves you most.
Join the fun on Facebook
The magic doesn't just happen on our weekly calls. Join your fellow Knee Squad members in our private Facebook group to celebrate wins, ask questions, share ideas, and cheer one another on as we bring On Our Knees into the world.
THE BOOK AT A GLANCE
Title
On Our Knees: Loving Your Life Even When You Hate What’s Happening
Author
Regena Thomashauer (Mama Gena)
On Sale
August 25, 2026 · Hardcover $27.99 · Hay House
Description
Life brings every woman to her knees: the diagnosis, the divorce, the 3am weeping on the bathroom floor. On Our Knees is the field guide for what happens next. In the most raw and revealing book of her career, Regena Thomashauer shows women how to take the very thing that broke them and turn it into power, pleasure, and a life they love even when they hate what’s happening. Being brought to your knees was never the end of the story. It is an initiation, – and it tells the rest of the truth: that erotic aliveness is the channel within each of us that lifts us from victim to heroine of our lives.
Author Bio
Regena Thomashauer is the New York Times bestselling author of 5 books including Pussy: A Reclamation, and the founder of the School of Womanly Arts, where she has spent thirty years teaching women to run their lives from pleasure and power. Her new book, On Our Knees, is out August 25.
PICK YOUR PLEASURE
Choose the angle and the email that works best for you and your people.
| Optimize this | Biohackers, functional-medicine doctors, and wellness optimizers |
| The sacred & the body | Sexuality, tantra, and embodiment teachers |
| The rise | Spiritual guides — the dark night, the divine feminine, rebirth |
| Heartbreak & the way back | Love and grief coaches — divorce, loss, the floor, right now |
| Get your passion and desire and self back ★ | Women’s leadership, business, and sisterhood leaders |
| For mostly-male audiences | Hosts and writers whose people skew male |
| Show me everything | Skim the whole kit and pick what fits you best |
★ Not sure? “Get your passion and desire and self back” is the broadest fit for a general women’s audience.
PARTNER SWIPE COPY
Optimize This
Note: Please send on or before August 25, 2026
Subject options: the biohack you’re skipping / the free one that’s already in your body / your nervous system’s missing input
Hi [First Name],
[ Know Regena? Open with how. ]
You’re dialing it in. The protocols, the labs, the wearables, the morning routine — you’re always testing the next input, chasing the next ten percent. You’re building a body that performs.
Here’s one more input, and this needs no new equipment, and is already sitting in your own physiology. In other words, here’s a hot new book for your radar: On Our Knees by Regena Thomashauer, out August 25.
Regena (aka Mama Gena) makes the case — and the science backs it up — that pleasure is one of the most underused regulators you’ve got. It tones the vagus nerve, drops cortisol, and tells your nervous system the threat is over. She’s taught pleasure-as-medicine for twenty-five years, and every chapter closes with a practice you can run right now.
I’ve spent decades and an absurd amount of money upgrading my biology, and pleasure as a nervous-system tool is one of the most underrated hacks I’ve found. It’s free, it’s already built in, and almost nobody’s running it on purpose. Add it to your stack.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: The most underrated hack I’ve found is free and already built in. On Our Knees by @mamagena makes the case for pleasure as a nervous-system tool: vagus tone, lower cortisol, real practice. You’re going to want to read this one. mamagenas.com/onourknees
The sacred & the body
Note: Please send on or before August 25, 2026
Subject options: pleasure as the doorway, not the detour / the book I want in your hands / this one’s for your body
Hi [First Name],
[ Know Regena? Open with how. ]
You know the body is the doorway. You’ve felt it, maybe you teach it. And still, some weeks, the line to your own pleasure collapses under the weight of everything you’re carrying.
If this feels a bit too close to home, then you need this one. There’s a new book out that speaks exactly to that, that I think is flat-out divine. It’s called On Our Knees by Regena Thomashauer (you might also know her as Mama Gena) and I was lucky enough to get my hands on an advanced copy that I relished, savored and read in one night.
Regena’s whole life’s work is the thing you already know in your bones — that pleasure is not the opposite of the sacred, it is the way in, and your body is the doorway home. Her book helps your every cell soak up this wisdom, in the form of stories that reorganize your cells, the ten goddesses,– and that erotic aliveness is the channel within each of us that lifts us from victim to heroine of our lives. and real embodied practices you don’t simply read about, you feel in your soul and your skin.
Whole-heartedly recommend. You’re going to want to read this one.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: On Our Knees by @mamagena treats the body as the doorway, not the detour. Pleasure as the way in. I loved it and I think you will too. mamagenas.com/onourknees
The Rise
Note: Please send on or before August 25, 2026
Subject options: you don’t worship the goddess, you become her / the dark night was the doorway / initiation, not failure
Hi [First Name],
[ Know Regena? Open with how. ]
You’re in it. The season where the life you built came apart and the old maps stopped working.
And some part of you already suspects this isn’t random — that you’re being broken open for something.
If this feels resonant, then there’s a new book I want to put on your horizon: On Our Knees by Regena Thomashauer (you might know her as Mama Gena). I got my hands on an advanced copy and it cracked me open.
Regena’s reframe is the one I needed: being brought to your knees is not punishment and it is not failure. It is initiation. The dark night is not the end of the story, it’s the doorway to who you’re becoming. She wrote it from her own collapse, and it moves through ten goddesses, Aphrodite to Kali to Lilith, each a map through a different descent and return –they’re archetypal energies and forces you become, in these, the hardest of times… On Our Knees tells the rest of the truth: that erotic aliveness is the channel within each of us that lifts us from victim to heroine of our lives.
If you’re living the rise, this book is for you.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: You don’t worship the goddess. You become her energy and therefore an unstoppable force. On Our Knees by @mamagena is the map from the dark night to the rebirth. I loved it. Get yours here: mamagenas.com/onourknees
Heartbreak & the way back
Note: Please send on or before August 25, 2026
Subject options: for the woman on the floor right now / loving your life even when you hate it / the book I keep recommending
Hi [First Name],
[ Know Regena? Open with how. ]
You’re on the floor. The divorce, the loss, the betrayal, the 3am devastations on the bathroom floor.
Everyone keeps telling you to push through and stay positive, and it rubs your sensitive skin like sandpaper.
If this feels real, then this book is for you: it’s called On Our Knees by Regena Thomashauer (also known as Mama Gena) and it’s raw, real, potent, healing and transformative. I got my hands on it and was astonished and touched by her honesty, vulnerability and fiercely-earned wisdom.
Instead of urging you to push through and stay positive, she shows you how to transmute the moments when you are leveled into initiations. She shows you find your way back to your own life, inside the loss. The line that stayed with me: surrender is not collapse, it is the doorway to your power, and the ache you keep trying to fix is the way through.
On Our Knees is a book for the woman on the floor, written by a woman who has been there. I can’t recommend it enough. You’re going to love it.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: For the woman in heartbreak right now: On Our Knees by @mamagena. How to love your life even when you hate what’s happening. I loved it – I lived it!!! – and keep recommending it because it’s what we need, right now. Get yours here: mamagenas.com/onourknees
Get your passion and desire and self back
Note: Please send on or before August 25, 2026
Subject options: for the woman running everyone’s life but her own / get your wanting back / a book to pass hand to hand
Hi [First Name],
[ Know Regena? Open with how. ]
Someone asks what you want for dinner and the screen goes blank. You can recite what everyone else in the house will and won’t eat, and you’ve got nothing for yourself.
If that landed, I’ve got some soul-level medicine for you to jolt you back into the centre of your own life. It’s a book called On Our Knees by Regena Thomashauer (Mama Gena for those of you in the know!).
Regena’s point is the one that got me: losing contact with your own desire is not a personality trait. It’s an injury, and it’s reversible. The book is about getting your desire, your erotic aliveness, your voice, and your passion back, out loud.
Because a woman who is lit up and in her power is ungovernable, unstoppable and JOYOUS and that is the point.
This book is made to be shared, which is why I’m telling you about it now. Read it, then put it in the hands of the women who need it.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: She can name what everyone wants for dinner, except herself. On Our Knees by @mamagena is about getting your wanting back, out loud. I loved it. Get yours here → mamagenas.com/onourknees
For mostly-male audiences
Note: Please send on or before August 25, 2026
Subject options: the case for aliveness over numb
Hi [First Name],
[ Know Regena? Open with how. ]
You’ve built the thing. The success, the discipline, the system that works. And if you’re honest, there’s an aliveness you’ve been routing around — you run on a kind of numb and call it fine.
New book for your radar: On Our Knees by Regena Thomashauer, out August 25. The case it makes, in plain terms: aliveness beats optimization, desire is information worth trusting, and erotic surrender is not weakness, it’s where power actually comes from.
It’s also clear-eyed about how isolating modern life has gotten, for men and women, and what that costs us.
It’s an impassioned argument for feeling your life instead of managing it.
[ Pre-order On Our Knees → mamagenas.com/onourknees ]
Text / IG version: On Our Knees by @mamagena makes the case that aliveness beats optimization. Check it out here → mamagenas.com/onourknees
Graphics & Video
All files live in the shared partner folder:
Anything else?
Need a custom graphic, a personal quote, a specific-to-you blurb, a few more photos of Regena, or a galley? Email kelly@mamagenas.com and we’ll make you something that will make your toes curl.
(Or, at the very least, we’ll put something together that will make you smile and make you happy to press send.)
Thank you again…
I'm so moved and so thankful that you said yes to this wild adventure with me. I don't take your love, your time, or your belief in this work for granted.
What we're creating together is so much bigger than a book, and I couldn't imagine bringing it into the world without you.
With so much love + pleasure
