As with any training, the results you experience in HOTO will depend on your level of participation and commitment throughout. When you choose to pour your whole self in—to show up vulnerably and practice consistently for all 8 weeks—transformation is more than possible. We see it year after year: students reclaiming their sovereignty and living fuller lives.

Most women learn to feel shame at an early age. We are not encouraged to see ourselves as complete and radiant in our own skin. And while body dysmorphia, disordered eating, and deep-seated insecurities have plagued women for centuries, these issues are especially prevalent now, in an era of constant screen time, social media, and heightened comparison thinking.

Here at the SWA, we don’t believe in “fixing” our bodies. Instead, HOTO addresses the underlying shame at its root, and teaches you to transform your negative patterns through pleasure. You will leave this course with renewed appreciation for who you are––on the inner and the outer.

Those with a passion for personal development know there is always more to uncover—new tools to learn, angles to explore, and perspectives to try on. House of Turn-On is a journey into the most foundational aspects of your feminine power. An opportunity to hone your intuition, express your sensual appetites, and eradicate shame from your body’s vocabulary. This curriculum will take you as deep as you allow it, and the community will support you, nurture you, and hold you accountable along the way.

We have historically been taught to prioritize our partners, kids, families, and bosses over ourselves. Time is scarce as a parent, and sometimes, leaning on self-sacrifice seems easier than letting our loved ones down, or adjusting their expectations. But in HOTO, we work to reverse this people-pleasing paradigm. We teach the sanctity of pleasure, and the necessity of creating the right conditions for it to thrive. You will soon see that it does not require a huge investment of time to connect deeply with yourself—all it takes is thoughtfully placed boundaries and the support to see them through.

HOTO is a crash course in being witnessed. Throughout our 8 weeks together, you will be asked to show up transparently in the company of total strangers. You will be invited to share your truth, your experiences, and your deepest fears. Where else is this skill set more applicable than in relationship to others—romantically, professionally, and beyond? We will teach you to embrace your desires and articulate them to those around you with clarity and respect.

As you learn the skills to participate boldly, you will practice using your voice, owning your feminine instrument, and embodying your emotions, which translates to greater confidence in every area. And we all know how sexy confidence is!

“All of my LGBTQIA2S+ sisters are appreciated and embraced in House of Turn-On. Every woman is welcomed here, honored here, and celebrated here. Gay, lesbian, cis-gendered, queer/questioning, bi-sexual, non-binary, trans, intersex, asexual women—anyone who has felt outsider in terms of her free expression—will find a home inside this classroom. I work to create a safe space for each of my students, where they are free to express and explore every facet of their human experience.

Masculine and feminine energies are at work in all individuals, in all relationships, and in the world in general. The majority of us have been taught so much about our masculine energies, and very, very little about the feminine, resulting in a challenging imbalance both individually and collectively. HOTO will rebalance your inner scales.

I will do my best to pay tribute to all the different constructs as I teach. And, for clarity, I will use men and women as reference points. My goal is to allow you to crystallize the differences between masculine and feminine energies, regardless of which bodies they’re showing up in. That way, all of us can begin to truly enjoy the polarity between—and the union of—these two forces in our world.”

Yes.

And we want to be so clear that the curriculum of our Womanly Arts courses comes from Mama Gena’s extensive study, research, and experimentation, as understood through her lived experience as a heterosexual-ish, cisgender white woman. That experience can’t be entirely teased out from the work and it means the School will never, ever claim to be expert in the experience of transgender women (or of non-heterosexual, or gender non-conforming or racialized women), or that we won’t mess up. Regena is committed to learning. She is committed to holding space for all. She is committed to stoking every self-identifying woman and GNC individual’s desire. She is committed to teaching us all to honor the feminine and in so doing raise us all higher.

Because so many women have been taught that our bodies—and particularly our sexual anatomies—are objectionable (and often, even, unnameable), an important aspect of the Womanly Arts curriculum is addressing body-shame. Every HOTO student will be challenged to adapt the curriculum to fit her own sense of self, but differences in anatomy may be an additional complexity for transgender women.

Regena is a white woman and will never know all of what it means to be a woman of color…and she is the first to admit it. She is on her own, ongoing, anti-racism learning journey (along with all team members at The School of Womanly Arts) because sisterhood requires nothing less.

While Regena is the teacher, sisterhood has no hierarchy. We meet in a metaphorical circle where every woman’s story and every woman’s experience and every woman’s identity is valued. The HOTO classroom is one of the most diverse gatherings of women on earth, and the participants co-create the experience. Imperfect, human, and extraordinary.

A turned-on woman is a woman in her highest power. When you learn to connect with your source energy, you are in flow. When you are in flow, your ability to ask for what you want, stand for your value, and live your vision is exponentially expanded. Many of our graduates report significant raises at their jobs, increased revenue in their businesses, and new career opportunities as a result of taking this course. Some finally wrote the book or started the company they had been longing to create. What you make possible and how you expand is up to you—but you can expect tremendous velocity in the professional realm as part of this course.

Probably the greatest asset in a woman’s life is her community. And most of us lack a true sisterhood, where we can support and be supported in all of our desires and dreams. Where we can show up exactly as we are, and expect to be celebrated right there. Most of us are plain lonely.

This community will change everything in the way that only true sisterhood and connection can. One of the core strengths of House of Turn-On is its unique emphasis on transparency, truth-telling, and mutual accountability. You will learn to see each other as allies in this process of self-discovery, learning how to support, challenge, and stand for one another in meaningful ways.

Amazing! That means you’re already operating from a strong foundation—which makes this the perfect moment to deepen, expand, and electrify.

House of Turn-On isn’t just about healing what’s broken. It’s about unlocking what’s next.

Inside this 8-week journey, you’ll reclaim the parts of yourself that have been dormant or under-celebrated—your erotic intelligence, your emotional range, your untamed desires. You’ll learn to navigate rupture and repair, to lead from pleasure rather than pressure, and to root your power in turn-on rather than burnout.

This is personal mastery for women who are ready to live from their full expression. Because great is just the beginning.

We understand that House of Turn-On is an investment—one that requires planning and conviction. We want every woman who enrolls to feel her full YES before joining us on this journey.

With that in mind, you have the option to pay the investment in full, or to choose the stated payment plan. The first payment will be withdrawn at the time of registration, and the 2nd and 3rd payments will process automatically every 30 days. Payments are accepted in the form of any major credit/debit card.

You have seven days from the date of registration to get a full refund for whatever you’ve paid. After seven days, your tuition is no longer refundable. This policy applies whether you enrolled on a payment plan or paid in full.

House of Turn-On and Virtual Pleasure Bootcamp are predicated on the same core themes—women’s empowerment, sensual expression, and no-holds-barred sisterhood. But each offers a different framework for exploring the feminine.

Bootcamp was designed to be a learning experience that introduces some of our most essential (and time-honored) tools. It follows the lessons in Regena’s first book, Mama Gena’s School of Womanly Arts, and is a wonderful in-road for beginners. It’s now available as a fully self-paced course, which makes it perfect if you want to dip a toe in on your own time.

But if you’re craving live calls, real-time wisdom from Regena, the opportunity to interact with your sisters, and the magic of being in the room for the transformations as they unfold—House of Turn-On is the course you’re looking for.

HOTO is open to newcomers and grads alike, but the content is more advanced. It’s a deeper, more comprehensive journey—a culmination of everything Regena has taught to date. We’ll go further into the practices of sensuality, ritual, and emotional aliveness. You’ll be invited into intimate connection with your body, your pleasure, your turn-on, and taught how to make these practices a regular part of your life.

Bottom line: Everything you’ll learn in Bootcamp is also covered—and expanded upon—in House of Turn-On. Bootcamp is a beautiful introduction if you’re short on time or want a slower, self-directed start. But if you’re ready for a full-bodied, live experience with Regena and the magic of sisterhood, HOTO is your next move.

If you’ve worked with us before, you’ll recognize many of the foundational principles that make House of Turn-On so impactful: Pussy as power. Sisterhood as salvation. Sensuality as a path to awakening.

But this course offers something new: A curriculum that mirrors the cyclic nature of womanhood itself.

This isn’t a linear sprint toward transformation. It’s a spiral—one that moves through the feminine phases of Desire, Rupture, and Turn-On—allowing the work to settle more deeply into your body and your life.

Unlike Mastery or Creation, HOTO was designed to be sustainable. Intuitive. Rooted in rhythm rather than pressure. It’s a slower, deeper, more integrated burn.

Over 8 weeks, you’ll be guided through ritual, sensual practice, self-touch, and emotional embodiment, in a container built to expand your erotic intelligence and reconnect you with your own sacred design.

We’ll also honor the ancestral precedents of feminine power—tracing the lineage of the goddess through art, mythology, and collective memory—and welcoming her into our modern-day bodies, our voices, and our lived experience.

Whether you’re brand new to this work or a long-hauler from the brownstone days, this course will take you further. Into your body. Into your pleasure. Into the radiance that’s always been yours.

So if you’re ready to fall in love with Pussy—with her folds, her fire, her ferocity—and live your life from that source…House of Turn-On is your home.

Thanks to Zoom, House of Turn-On is a flexible program. With the exception of your 8 Monday Teaching Calls with Mama Gena (which we recommend attending live if possible!), the rest of the course can be tailored to fit your individual needs. Practice calls are held three days a week, which means you have ample opportunity to try them out.

As always, the more you choose to engage, the greater your expansion will be and the faster your connections will flourish. Taking 45 minutes out of your day to experience pleasure is a huge game changer...especially when you’re feeling the most resistant!

The House of Turn-On classroom experience is designed to be both interactive and individual. Mama Gena facilitates each of the live Teaching Calls, presenting on a wide range of topics, answering questions, leading exercises, and initiating dialogue—rest assured, you will get a LOT of Mama.

Should you desire to share your story, you will have multiple opportunities to be heard and witnessed throughout the course—in practice calls, breakout rooms, or smaller paired shares.

Raise your hand during a Teaching Call and Mama Gena may call on you, but if she doesn’t, somehow you will still always hear the story you needed to hear. It’s pretty amazing!

If you’re looking for an individual coaching program, this may not be the right fit. But if your goal is to learn from Mama Gena while connecting deeply with other women, HOTO offers just that—a community of practice and unparalleled support.

There are 8 LIVE Teaching Calls with Mama Gena throughout the course. These take place every Monday and will include live group discussion, Q&A, demos, and volunteer participation. There are also 24 Practice Calls, hosted by your team of Pleasure Revolutionaries, that you can choose to attend.

Practice Calls are 45 minutes in length and take place three times a week (please see our Program Details section for an exact schedule). These calls are an opportunity for you to engage with the tools you’re learning in HOTO in the company of fellow students. Members of our Pleasure Revolutionary team will be there to lead you through specific group exercises. These calls are recorded and shared within 24 hours for those who can’t attend live, and the daily themes will remain consistent from week to week, meaning you can try them out whenever it works for your schedule.

The importance of attending all 8 LIVE Teaching Calls cannot be overstated. We urge you to make the most of your House of Turn-On experience by being present each week—even if that means making space in your otherwise busy schedule. We know it’s hard, but it’s so worth it.

All Zoom sessions will be recorded and shared via the Pleasure Portal, which means you can catch up on anything you missed within 24 hours. And the best part? Evergreen access to those materials is included as part of your enrollment. So you can relax, and take your eyes off the clock…we’ve got you covered for always!

Once you register, you will receive a welcome email within 24 hours, which includes Teaching Call dates, Practice Call dates, and the Zoom links you need to access each of our weekly calls. You will also be given access to our Pleasure Portal where all of this info lives full-time! If you do not receive your welcome email within two days of registering, please send an email to let us know, and make sure to include the email address you used to register for House of Turn-On.

At this time, there are no other courses scheduled for 2025. But we look forward to sharing our next offering in spring of 2026. To keep in touch and learn about upcoming classes as they become available, please visit our website to subscribe to Mama Gena’s Newsletter.

You will emerge from House of Turn-On with lasting friendships, a rich understanding of your own self-worth, and specific tools for living your most turned-on life.

After graduation, you’ll receive ongoing access to relevant class materials and Zoom recordings from our 8-week journey together, so you can return again and again to relive the magic of your favorite moments.